Key takeaways for are:
1. Surveillance (and/or sousveillance) irrespective of the the details, e.g. tracking, storecards, whether you care or not, ultimately causes human beings to change their behaviour. The act of observing, the consequences have a severe impact on innovation and thinking doing things that are not conforming to society norms.
2. Do what is right, what you believe in, not what others want/expect you to do. Social media is a median to cause you to not act as is natural, but what you think others will be pleased with.
3. Surprisingly for a European, I have discovered that there is a strong privacy movement in the US, and in many ways they are ahead of the EU, which is rather odd, and I’m still trying to get my head around this!