Class distinctions online

Does anyone really believe this?

Facebook users tend to be more affluent, with its users skewing towards households earning over $60,000 per year, while MySpace users skew toward lower income levels, with 12% more of its users earning under $60,000 per year. Using the psychographic system Mosaic to track U.S. Internet users, it’s clear that there’s a class distinction between users of the two social networks. Facebook’s most predominant group of visitors in Mosaic is “affluent suburbia,” a group that Mosaic describes as “the wealthiest households in the U.S., living in exclusive suburban neighborhoods enjoying the best that life has to offer.” The predominant group for MySpace, on the other hand, is “struggling societies,” or households that are primarily single parent, single income, raising families on lower incomes and tight budgets. Read more…


  1. this is really interesting.. a new way of looking at class divisions and also gives me a better feeling of the American landscape (and how this is reflected in social networking spaces). As you say the piece is controversial and I think hits the mark a little bit to cleanly, I guess for some 😉

    Thanks for this zozo!

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